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We are pleased to announce the launch or the new 412 website. Our aim is to bring fashion, art, music and clubbing all under one roof. We will bring you details on the best club nights, DJs, record labels, bands and venues in London and Brighton. Our online art section displays work from some of the UKs leading urban artists, designers and illustrators. If that wasn't enough we have a huge range of fashion and accessories from leading brands such as Supreme Being, Fly 53, Farah Vintage and Ring Spun.
The idea behind the brand came about in December 2007 and by March 2008 things had started to take shape and by July things were off the ground and moving at a fast pace. Sixteen months later we have the launch of our new website and online magazine.
We always believed that 412 was going to be a big hit, but opening just as the recession kicked in, we knew things would be tough, as it is for any new business. However I think we can honestly say we didn't expect things to happen just as quickly as they have. In the year since we opened we have gained such a loyal customer base that they continue to snap up our threads as soon as they hit the shelves and attend the club nights we put on across London and Brighton.
We have big plans to move brand forward in 2010 which will see the opening of our store in London, The launch of the Brighton and London graffiti competition, and a new mini festival at Brick Lane. We will also be holding art exhibitions across the South East to showcase the work from the 412 artists. On top of that we have several new club nights launching (more details to follow).
With so much going on we would recommend signing up to our news letter to keep up to date. When you sign up you will not only get to hear about new features on the site but also qualify for online discounts, queue jumps to club nights, sneak previews of new seasons stock and sale items.
Our site is new and I'm sure there will be ongoing improvements in the future but we hope you enjoy the site just as much as we have making it happen. If you are a DJ, venue, band or artists and would like to feature or advertise on the site please contact one of the team.
A big thanks from all the 412 team.
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